Proud to be a ServiceTitan Certified Provider
We at Cornerstone Advertising are thrilled to announce that we are now a ServiceTitan Partner and Certified Provider!
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The five biggest marketing mistakes HVAC companies make
Let me share the five big mistakes I see contractors from coast to coast make, so you won’t be foolish enough to do the same thing!
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How to write better offers with the new federal incentives
HEEHRA might sound silly – but it’s about to drive billions of serious dollars into the HVAC contracting industry. How can it help you?
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The marketing director your HVAC business can afford vs. the one you need
Wondering if you should hire a marketing director for your HVAC business? Learn why you may be better off not hiring anyone and how to make your current marketing more effective.
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HVAC & plumbing marketing is like chess…
Chess is a game of strategy, and so is marketing for HVAC, plumbing, electric residential contractors. Cornerstone can help you win!
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Cornerstone Advertising named a preferred provider at Service Nation
Cornerstone Advertising is proud to announce that we have been named a Preferred Provider at Service Nation / Service Roundtable. This is a major milestone for our organization, and we are proud to be part of this prestigious network.
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Two CEOs talk shop!
Listen to this interview with Cornerstone Advertising founder Tracy Paul and Stochastic Marketing CEO Mike Layton to find out why contractors should consider advertising, what types of ads to place, and how to measure success.
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Podcast: ACHR News interview with Tracy Paul
Cornerstone Advertising’s founder, Tracy Paul recently spoke with ACHR News about what to do and what not to do when an HVAC contractor wants to grow their business.
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Giving back to your community is good for business
As part of our clients’ roles in serving their community, we encourage them to support their neighbors and create a give-back work culture. To that end, we partner with many of them to craft and implement campaigns that provide a direct way to give back.
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The Cornerstone toolkit
As advertisers, we have a lot on our plates. Our agency handles the full breadth of client’s advertising efforts from broadcast to outdoor to social media. In order to best serve our clients and work together as account teams, we use a lot of tools to organize and educate us. While everyone has their favorites, they all come together to help us create lead-generating campaigns across platforms.
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