Looking to grow your HVAC business?
Cornerstone Advertising’s founder and owner, Tracy Paul recently spoke with Kyle Gargaro, editorial director, at ACHR News. As a 25-year veteran bringing advertising and marketing expertise to the home services industry, Tracy spoke about what to do and what not to do when an HVAC contractor wants to grow their business. His podcast relays tested and proven strategies and tactics for growing your HVAC business.
Listen to the full interview below.
Each episode features movers and shakers of the industry interviewed by editors of The NEWS staff. Listen as industry individuals discuss and react to the latest HVAC headlines.
About Tracy Paul
Tracy Paul is the founder and owner of Cornerstone Advertising, a boutique digital/traditional ad agency singularly focused on residential retail HVAC and plumbing contractors in North America. In his twenties, Tracy purchased the agency where he was employed, and via his first client – Dial One – Cornerstone Advertising evolved into becoming one of the original agencies to specialize in marketing and advertising for the trades. His experience stretches back to the “BlueDot Days” (late ’90s) and his agency has grown alongside the clients they represented including A.J. Perri, Dial One, Coolray, CoolToday, Lindstrom, companies ranging in size from $3 to $125 million. Today, Tracy and his team at Cornerstone Advertising work with small, mid-sized, and market-dominant, independent heating, cooling, and plumbing contractors in every climate across the United States. In Tracy’s free time, he is active in the community and his faith, enjoys spending time with his wife, and is an endurance athlete.