Social Media Strategy
Our world is more connected today than it has ever been before. Social media isn’t just about status updates and restaurant check-ins, but it’s about communication, sharing and discovery.
Cornerstone Advertising’s social media strategy will take the clinical feel of home services and help you be more approachable to new customers, thus growing your reach and business.
Through Facebook, Twitter, Google+, YouTube, LinkedIn, Pintrest, and other social platforms we’ll help you reach your company’s potential for growth, employing blogs, videos, infographics, home tips and so much more.
Social media is your company’s way to connect with current and prospective customers:
Promote service and product specials
Carry on a conversation with customers
Capture new customers
Online Reputation Management
The world of online reviews can be rough territory for businesses in the service industry. Cornerstone has the tools and experience to manage your online reputation and help identify and resolve customer complaints on sites like Yelp and Facebook. Additionally, we can help happy customers find your reviews online to add their own positive ratings.
Helping Home Service Companies Communicate Better with Customers
PRE-APPOINTMENT “MEET THE TEAM” MESSAGE
Issue a text and/or email reminder that includes a “meet the team” message with a photo of the employee and a link to previous positive reviews of that person. The message also contains a link to confirm the appointment with a single tap.
After the appointment, you can use Review Rover to send those same customers a brief survey about their experience with your staff member. The data generated can be used to track customer satisfaction metrics like Net Promoter Score and helps promote employee accountability.
METRICS AND TOOLS
Use Review Rover’s Net Promoter Score. You can also use it to reward employees for delivering great service to your customers.
Capture more reviews by adding that same survey to your website so customers who missed your invitation can still offer their feedback.
Comments captured in those customer surveys become reviews that can be streamed live on your website easily by adding a simple code snippet to your site.
FOLLOW-UP REVIEW-US E-BLAST
With Review Rover+, we’ll send a follow-up email to happy customers engaged in the previous week, encouraging them to post reviews on services like Facebook® and Google+®.