The Cornerstone Toolkit
As advertisers, we have a lot on our plates. Our agency handles the full breadth of client’s advertising efforts from broadcast to outdoor to social media. In order to best serve our clients and work together as account teams, we use a lot of tools to organize and educate us. While everyone has their favorites, they all come together to help us create lead-generating campaigns across platforms.
Read MoreThe Most Successful Brands Tell Stories. What’s Yours?
We’ve all got a story. From how you got to be where you are, to what it took to get your dinner last night, you have a story. The same with businesses. What’s yours?
Read MoreLearning How You Can Hug Your Haters & Deal With Complaints
As a company that handles the online reputation of many of our customers, we are always looking for new and better strategies to handle customer complaints.
Read More2017 Digital Resolutions
Are you still looking for a resolution to make for the new year? Cornerstone has your digital resolutions to help you have a better digital presence.
Read MoreTest it, Read it, Make it Better! Why A/B Testing is so Important
With the freedom that comes with email marketing, comes a responsibility to ensure that you are staying relevant to the people who are reading your emails. A/B testing can make a huge impact.
Read MoreAre You Using Social Media to Build Your Brand?
Social Media is no longer just selfies and life updates, now it’s a place for you to grow and promote your business. If you aren’t social now, you need to be.
Read MoreWant Potential Clients to See Your Ad? Use the Right Font
Our eyes observe so many things throughout the day and see so many ads, so how can you help yours stand out? By using the right font.
Read MoreKeeping Up in the Turbulent Landscape of Social Media
Social media platforms come and go. As generations age and technology continues to transform our day to day lives, social media platforms, and the marketers using them, are going to have to adapt faster than ever.
Read MoreWelcome to The Age of Transparency and Your Business
Like it or not, social media has become powerful enough to either ensure a business’s success or destroy it. I recently read a survey of over 300 executives conducted in 2014 by Forbes Insights. It revealed that 88 percent of them are focusing on “reputation risk”. If you aren’t familiar with the term, you should…
Read MoreYes, Social Media is Necessary for Your Business
In a fractured world where smaller audiences are engaging with traditional content, you need an edge. Social media is that edge. Your business can’t be without it.
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