Cornerstone Blog

Are you still looking for a resolution to make for the new year? Cornerstone has your digital resolutions to help you have a better digital presence.

With the freedom that comes with email marketing, comes a responsibility to ensure that you are staying relevant to the people who are reading your emails. A/B testing can make a huge impact.

Social Media is no longer just selfies and life updates, now it’s a place for you to grow and promote your business. If you aren’t social now, you need to be.

Our eyes observe so many things throughout the day and see so many ads, so how can you help yours stand out? By using the right font.

Social media platforms come and go. As generations age and technology continues to transform our day to day lives, social media platforms, and the marketers using them, are going to have to adapt faster than ever.

Like it or not, social media has become powerful enough to either ensure a business’s success or destroy it. I recently read a survey of over 300 executives conducted in

In a fractured world where smaller audiences are engaging with traditional content, you need an edge. Social media is that edge. Your business can’t be without it.

Price matching is killing you. That’s right, I said it. When contractors compete on price and throw out low-ball offers just to get the business, they’re actually killing their business.

If you send email newsletters on a regular basis, you struggle with making sure that they are relevant to those that receive it. But relevance goes much deeper than just

Some might say that the life of an HVAC technician is a boring one—all they do is work on heating and cooling systems all day, every day, right? After spending