Are You Using Social Media to Build Your Brand?
Social Media is no longer just selfies and life updates, now it’s a place for you to grow and promote your business. If you aren’t social now, you need to be.
Want Potential Clients to See Your Ad? Use the Right Font
Our eyes observe so many things throughout the day and see so many ads, so how can you help yours stand out? By using the right font.
Keeping Up in the Turbulent Landscape of Social Media
Social media platforms come and go. As generations age and technology continues to transform our day to day lives, social media platforms, and the marketers using them, are going to have to adapt faster than ever.
Welcome to The Age of Transparency and Your Business
Like it or not, social media has become powerful enough to either ensure a business’s success or destroy it. I recently read a survey of over 300 executives conducted in …
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Yes, Social Media is Necessary for Your Business
In a fractured world where smaller audiences are engaging with traditional content, you need an edge. Social media is that edge. Your business can’t be without it.
4 Simple Steps to Escape the Price-Driven Sale
Price matching is killing you. That’s right, I said it. When contractors compete on price and throw out low-ball offers just to get the business, they’re actually killing their business. …
Making Your Email Stand Out in a Crowded Inbox
If you send email newsletters on a regular basis, you struggle with making sure that they are relevant to those that receive it. But relevance goes much deeper than just …
A Day in the Life of an HVAC Technician
Some might say that the life of an HVAC technician is a boring one—all they do is work on heating and cooling systems all day, every day, right? After spending …
4 Tips for Basic WordPress Security
Website security is a complex and scary subject, but there are a handful of simple things you can do to help keep your WordPress site safe from attackers. Just remember …
Online Reputation Management & Your Company
No matter what industry field you’re in, how others view your company is everything. That old saying, “First impressions matter the most” means more now than ever. With a simple …