Cornerstone Blog

4 Simple Steps to Escape the Price-Driven Sale

price driven sale

Price matching is killing you. That’s right, I said it. When contractors compete on price and throw out low-ball offers just to get the business, they’re actually killing their business. That was one big take-away I came home with from a conference where I listened to John DeRosa, Jr., Sales Manager at IKO Roofing Contractors.…

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Making Your Email Stand Out in a Crowded Inbox

Email subject line standout

If you send email newsletters on a regular basis, you struggle with making sure that they are relevant to those that receive it. But relevance goes much deeper than just plugging in whatever works, crossing your fingers and hoping for the best. The world is filled with emails that no one bothers to read. In…

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A Day in the Life of an HVAC Technician

Mr. Quik technician

Some might say that the life of an HVAC technician is a boring one—all they do is work on heating and cooling systems all day, every day, right? After spending the day with one of the handy technicians from Mr. Quik, our client in Indianapolis, it proved that there’s more to it than Freon and…

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4 Tips for Basic WordPress Security

website security

Website security is a complex and scary subject, but there are a handful of simple things you can do to help keep your WordPress site safe from attackers. Just remember these five things: don’t be Neville, think of a better name, plug on in, stay up-to-date, and watch the X-Files. Confused? That’s OK. It’ll make…

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Online Reputation Management & Your Company

reputation management

No matter what industry field you’re in, how others view your company is everything. That old saying, “First impressions matter the most” means more now than ever. With a simple Google search, potential customers can find out more about your company than perhaps you really want them to discover. How your company is perceived in…

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