Senior SEO Specialist


Cornerstone Advertising seeks a highly skilled Senior SEO Specialist with local and hyperlocal SEO and SEO copywriting expertise. The ideal candidate will have proven experience developing and implementing effective SEO strategies for home services companies. As an SEO Specialist, you will play a vital role in optimizing our client’s online presence, improving organic search rankings, and driving targeted traffic to their websites.

Primary Responsibilities

  1. Conduct thorough keyword research and analysis to identify high-value local and hyperlocal SEO campaign opportunities.
  2. Develop and execute comprehensive SEO strategies tailored to home services companies, aiming to improve organic visibility and drive qualified traffic.
  3. Optimize website content, meta tags, headings, and URLs to enhance search engine indexing and ranking performance.
  4. To boost local search rankings, perform on-page and off-page optimization techniques, including link building, local citation building, and directory submissions.
  5. Monitor and analyze website performance using SEO tools, Google Analytics, and other relevant platforms to identify areas for improvement and implement necessary adjustments.
  6. Collaborate with web developers and content creators to ensure SEO best practices during website design, development, and content creation.
  7. Conduct regular SEO audits, track industry trends, and stay updated on search engine algorithm changes to adapt strategies accordingly.
  8. Provide website structure, user experience, and content optimization recommendations to improve organic search performance.
  9. Stay up to date with the latest SEO trends, techniques, and industry developments, and share knowledge with the team to drive continuous improvement.
  10. Show willingness to learn new methods, procedures, or techniques. Shift your priorities in response to the demands of a situation. Bounce back from setbacks and maintain a positive attitude.

Required Knowledge, Skills & Abilities

  1. A Bachelor’s degree in Marketing, Communications, or a related field is required.
  2. Minimum of 5 years of experience as an SEO Specialist, preferably focusing on local and hyperlocal SEO.
  3. Strong understanding of search engine algorithms and ranking factors.
  4. Proficient in SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, etc.
  5. Requires excellent knowledge of on-page and off-page SEO techniques, including keyword research, meta tags, content optimization, link building, etc.
  6. Experience with SEO copywriting, optimizing website content for search engines while maintaining readability and user engagement.
  7. Familiarity with HTML, CSS, and website development best practices.
  8. Analytical mindset with the ability to interpret data, draw insights, and make datadriven recommendations.
  9. The position requires strong communication skills, both written and verbal.
  10. An ability to work independently and collaborate effectively with cross-functional teams is necessary.
  11. The employee may be required to lift and carry up to 30 lbs. of material. The employee is required to bend and stoop.

Working Conditions

Optional In Office, Hybrid or Fully Remote working environment.

Core Values

  • Do what’s right for the Customer, the Cornerstone team, and our Partners
  • Stay in the Solution
  • Sense of Urgency and Accomplishment
  • CHOP: Collaborative, Helpful, Open, and Positive
  • Don’t Take Yourself too Seriously

To apply, send your resume to Terry Krohn:

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