- Our expertise
LSA & PPC Management
Google Local Service Ads and Google Ads connect you with customers ready to book. Managed correctly, they drive consistent leads and profitable growth.
Google Local Service Ads & Google Ads for Contractors
Target high-intent customers the moment they’re searching: without wasting budget on the wrong clicks or leads.
At Cornerstone, we manage Google Local Service Ads (LSA) and Google Ads for home service contractors who want predictable lead flow, controlled cost per lead, and campaigns built around profitability and not guesswork.
What Google Local Service Ads & Google Ads Actually Do
When homeowners search for HVAC repair, plumbing services, or electrical work, paid search determines who shows up and who gets the call. Both channels capture demand in real time, but only if they’re structured, tracked, and actively managed the right way.
Why Paid Search Is More Complex Than It Looks
Running ads isn’t the hard part. Running them profitably and consistently is. In home services:
Demand shifts with weather and seasonality
Emergency searches require immediate visibility
Cost per click fluctuates daily by market and competition
Lead quality varies significantly by keyword and intent
Without the right setup, it’s easy to:
Pay for the wrong clicks
Attract low-quality leads
Overspend without clear ROI
Our Approach to Google LSA & Google Ads
Accurate Conversion Tracking (Day One)
- Know where leads come from
- Track true cost per lead
- Identify what’s actually profitable
Intent-Driven Campaign Structure
- Service-based targeting
- Geographic alignment
- Seasonal demand shifts
- Emergency vs. planned work
Negative Keyword Strategy (Ongoing)
- Irrelevant searches
- Low-intent traffic
- Budget-draining keywords
Built Specifically for Contractors
- Performance trends
- Market competition
- Seasonality
- Lead quality
We optimize for profitability, not clicks.
Active LSA Management
- Category and service setup
- Lead quality + dispute handling
- Review strategy integration
- Budget pacing
What Effective LSA & PPC Should Deliver
- Consistent high-intent lead flow
- Lower wasted ad spend
- More predictable cost per lead
- Stronger visibility in competitive markets
- Clear connection between spend and revenue
- TESTIMONIALS
Trusted by Contractors Nationwide
Alliance Heating & Air Conditioning
Kane D’Amico
Alliance Heating & Air Conditioning
Chuck Wilkerson
Lindstrom Air Conditioning & Plumbing
Doug Lindstrom
Gilman Heating, Cooling & Plumbing
Sydney Bartlett
A. J. Perri
Michael Perri
Northern One Hour, Benjamin Franklin, & Mister Sparky
Mara Hall
H. A. Sun Heating & Cooling
Ken Mecum
Coolray and Mr. Plumber
Ken Haines
HVAC & Plumbing Unlimited
John Cunningham
Weather Master HVAC
Jim Henkel
Falcon Heating, Air Conditioning & Plumbing
Errol Nicholson
Ernst Heating & Cooling
Dusty Ernst
A. J. Perri
Deborah Kern
- empowering you to win
Let's Talk About Your Paid Search Strategy
If you’re running Google Ads or LSAs, or are considering it, we’ll help you understand:
- What’s working
- What’s wasting budget
- What needs to change
So your marketing drives profitable growth: not just activity.