Search Engine Optimization
The art of “getting found” is more than just a great website. It’s a matter of tuning and tweaking your content and navigation to optimize search results. Popular search engines use algorithms to decide what a page is about. Then based upon hundreds of factors, they decide how relevant that page is to certain keywords.
Using ongoing intensive website optimization, link building, geo-targeted SEO campaigns, keyword research, and content marketing we help you give your customers exactly what they are looking for by propelling your website to the top of competitive organic search engine listings. We will create an online strategy centered around your business objectives.
Search Engine Marketing
The key to effective search engine marketing is knowing how your potential customers use the web and how they search, buying the right keywords at the right time. It’s not possible to rank organically for everything, that’s where pay per click comes into play. PPC fills a large gap in query traffic, helping your company gain and maintain a leading edge and high conversions. PPC ads are one more way to get your name in front of your target market.
Cornerstone leverages vast experience in paid search and budgeting to create and manage Google, Yahoo, and Bing pay-per-click campaigns for your company’s products and services.
We go beyond reporting to deliver true actionable insights. How do you know if you are you putting the right message in front of the right people? What is your cost per lead? We’ll help you determine if you are meeting your unique business goals and use that data to determine the best ways to meet those goals.